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	<title>The Marketers®</title>
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	<link>http://the-marketers.com</link>
	<description>We Process Your E-business</description>
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		<title>Men &amp; Women Using Internet Differently</title>
		<link>http://the-marketers.com/2010/09/men-women-using-internet-differently/</link>
		<comments>http://the-marketers.com/2010/09/men-women-using-internet-differently/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 20:35:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=180</guid>
		<description><![CDATA[With regards to internet marketing, you must understand your consumers. This means understanding the things they try to find, and<a href="http://the-marketers.com/2010/09/men-women-using-internet-differently/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>With regards to internet marketing, you must understand your consumers. This means understanding the things they try to find, and the way they will use the internet. That can help you get their consideration and obtain your own marketing message in front of the right market.<br />
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It is also very important to understand when it comes to the internet habits associated with men and women &#8211; they differ. I understand, surprise! Previously there has been a insulate with women when it came to the actual ownership of the internet, that has stopped being the case. Truth is, research has shown that ladies under the age of 65 tend to be faster in order to use the internet compared to males. As women we love to use the internet for research, wherever men prefer to utilize it being an amusement tool. Would you see how these details might help?</p>
<p>When we review studies which have been done on the different ways that men and women use the internet, we can gain a greater deal of knowledge on how to position our products online.</p>
<p>Let&#8217;s check out what a past study done by Pew Internet and American Life showed, while this study was done in 2005 I still believe much of the knowledge is applicable and can be used today.</p>
<p>Men are more likely to search on the internet to:</p>
<li>Read the news.
<li>Buy travel services or make reservations.
<li>Check sports scores and gather sports information.
<li>Stay updated on political news.
<li>Participate in online auctions, such as ebay.
<li>Write content to publish online Download music.
<li>Industry stocks, bonds and mutual funds</li>
<p>A Forrester research done in 2007 also showed that on the average men tend to stay online lengthier as well as devote additional time to online amusement and researching specialized devices.</p>
<p>Ladies use the internet in order to:</p>
<p>Get wellness info</p>
<p>Study spiritual and religious information</p>
<p>Gain access as well as take part in assistance group websites</p>
<p>A few other fascinating data which were provided inside a different study done by Burst open Media in the beginning associated with 2009 mentioned the following:</p>
<p>62.3% of ladies search on the internet because their main supply with regard to information on the products these were considering buying.</p>
<p>1951.7% of the ladies analyzed use the internet since the primary way to keep in touch with their families</p>
<p>As you can tell men use the internet to become entertained as well as search out information, where women tend to go online to gather info which assists them within nurturing, on their own and those around them. Obviously whilst both men and women usually spend allotments of your time online, sex stereotypes are prevalent within the things they&#8217;re doing with their period online.</p>
<p>Putting it to use: Consider that your own potential customer is actually online. May be the majority man or woman? Can you see how this information can help you within not only where but wait, how to placement your service or product in order to boost the conversion rates you gain online? How will you utilize this information within upcoming advertising campaigns?</p>
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		<title>Get Top 10 Search Engine Listing in Just 3 Steps</title>
		<link>http://the-marketers.com/2010/08/get-top-10-search-engine-listing/</link>
		<comments>http://the-marketers.com/2010/08/get-top-10-search-engine-listing/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 11:26:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[how-to]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo tips]]></category>
		<category><![CDATA[top listing]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=174</guid>
		<description><![CDATA[Lot of people want to know &#8220;What can I do to get higher listings in the search engines&#8221;. Here are<a href="http://the-marketers.com/2010/08/get-top-10-search-engine-listing/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>Lot of people want to know &#8220;What can I do to get higher listings<br />
in the search engines&#8221;. Here are 3 tips I use that have never let<br />
me down:<br />
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1. Keyword Research &#8211; This is big. Too many times people try to<br />
get their sites to rank for one word searches like &#8220;cars&#8221;. This is<br />
too hard to do and I wouldn&#8217;t even recommend trying it. Plus did<br />
you know 2 and 3 keyword search terms almost always convert better<br />
for you? So look for 2 or 3 keyword search terms like &#8220;used cars&#8221;<br />
or &#8220;used car dealerships&#8221;. You&#8217;ll find it&#8217;s much easier to rank<br />
for these. Another trick is to look at the number of pages Google<br />
returns. If it shows over 30,000 pages it&#8217;s probably a hard search<br />
term to rank for so I&#8217;d keep looking.</p>
<p>2. Keyword Location &#8212; Put a paragraph containing your keywords<br />
towards the top of your page (or at least at the beginning of your<br />
content) . Also put the keyword phrase in your title and meta<br />
description. Don&#8217;t over stuff your page with the keyword phrase.<br />
Overuse can hurt you here.</p>
<p>3. Number of Words on the Page &#8211; Keep this around 350 words. You<br />
can still rank well for pages that don&#8217;t have this many words, but<br />
remember the search engines love content and 350 words seems<br />
to be the magic number.</p>
<p>So there it is. 3 quick tips that you can use to get better search<br />
listings. You can also use the free article spinning tool to<br />
re-purpose your content for more than one search phrase. Don&#8217;t try<br />
to have one page rank for more than one search term. It&#8217;s much<br />
easier to just create a new page specifically tailored to the<br />
search term you researched in tip 1.</p>
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		<title>iPhone 4 goes far in music playback time</title>
		<link>http://the-marketers.com/2010/08/iphone-4/</link>
		<comments>http://the-marketers.com/2010/08/iphone-4/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 18:50:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[music playback]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=169</guid>
		<description><![CDATA[CNET Labs has returned the official iPhone 4 battery results for music playback time. With 3G turned on, we managed<a href="http://the-marketers.com/2010/08/iphone-4/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>CNET Labs has returned the official iPhone 4 battery results for music playback time. With 3G turned on, we managed an impressive 59.02 hours in our longest test. That more than beats Apple&#8217;s promised time of 40 hours for audio playback. As a reminder, we also surpassed Apple&#8217;s rated talk times in the CNET Labs test last month.<br />
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When we conduct our music playback battery life test, we start with a fully charged phone. The display is set to a brightness level of 50 percent, and the backlight is set to turn off after 10 seconds. All phones are set to the same volume level, which we measure electronically to ensure fairness and consistency in testing. If the phone includes an EQ setting, we set it to &#8220;flat.&#8221; We play a group of repeating audio files and record the amount of time that passes until the phone&#8217;s battery drains and it shuts off. </p>
]]></content:encoded>
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		<title>Authority Codes by Bilal Qayyum</title>
		<link>http://the-marketers.com/2010/07/authority-codes-seo/</link>
		<comments>http://the-marketers.com/2010/07/authority-codes-seo/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 01:20:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[authority codes]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=166</guid>
		<description><![CDATA[Google’s Advanced Search enables you to enter variables which will give to you many great places to drop a link.<a href="http://the-marketers.com/2010/07/authority-codes-seo/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>Google’s Advanced Search enables you to enter variables which will give to you many great places to drop a link. Make sure that if you are getting backlinks from blogs, forums, or anywhere, not to spam these sites.<br />
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</script><br />
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script><br />
Here are some examples of what you can type into Google search to find them:</p>
<p><strong>GETTING LINKS FROM .EDU AND .GOV SITES</strong></p>
<p><strong>MYTH</strong> – .gov and .edu backlinks are not 5x more powerful than a .com backlink. A Link Is A Link. It just so happens that many .gov and .edu are high pagerank.</p>
<p>site:.edu inurl:wp-login.php +blog<br />
site:.gov inurl:wp-login.php +blog<br />
site:.edu “your keyword”<br />
site:.gov “your keyword” -”you must be logged in” -”comments are closed”<br />
site:.edu “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed”<br />
site:.gov “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed”<br />
site:.edu “powered by expressionengine” “ADD YOUR KEYWORD”<br />
site:.gov “powered by expressionengine” “ADD YOUR KEYWORD”<br />
site:.com “powered by expressionengine” “ADD YOUR KEYWORD”<br />
site:.org “powered by expressionengine” “ADD YOUR KEYWORD”<br />
site:.edu “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”<br />
site:.gov “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”<br />
site:.com “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”<br />
site:.org “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”</p>
<p><strong>FINDING WORDPRESS BLOGS TO COMMENT</strong></p>
<p>“powered by wordpress” your keyword<br />
“powered by wordpress” “your keyword” (this is looking for an exact keyword match with the quotations around keyword)<br />
“powered by wordpress” intitle:your keyword This targets pages that have your keyword in the url of the page.<br />
“powered by wordpress” inurl:your keyword<br />
FINDING TYPEPAD BLOGS TO COMMENT</p>
<p>“If you have a TypeKey or TypePad account” your keyword</p>
<p><strong>FINDING BLOGSPOT BLOGS TO COMMENT</strong></p>
<p>site:blogspot.com your keyword<br />
If many of the blogs have the comments section closed, you can exclude those from your searches using the following search commands:</p>
<p>“powered by wordpress” your keyword -comments are closed</p>
<p><strong>FINDING DIRECTORIES (in your niche) AND SUBMISSION SITES</strong></p>
<p>intitle:add+url “your keyword”<br />
intitle:submit+site “your keyword”<br />
intitle:submit+url “your keyword”<br />
intitle:add+your+site “your keyword”<br />
intitle:add+site “your keyword”<br />
intitle:directory “your keyword”<br />
intitle:sites “your keyword”<br />
intitle:list “your keyword”</p>
<p><strong>FINDING FORUMS (in your niche) FOR BACKLINKS</strong></p>
<p>“Powered by SMF” your keyword<br />
Phbb your keyword<br />
“powered by IPB” your keyword<br />
MyBB your keyword<br />
“powered by PunBB” your keyword<br />
“Powered by Phbb” your keyword<br />
“Powered by vBulletin” your keyword</p>
<p><strong>GET A TON OF QUALITY BACKLINKS FROM SQUIDOO<br />
</strong></p>
<p>site:squidoo.com “new links plexo” “add to this list”<br />
site:squidoo.com “your keyword” “add to this list”<br />
Many don’t know this, but Squidoo has some really high PR lens’ and they allow you to add your own incoming links with anchor text and description. Pretty much all are do-follow and require no moderation. Make sure you are logged in to your squidoo account so you don’t spam, because you will get banned if you do spam. Click on “Add to this list” Module and enter your url, anchor text and description.</p>
]]></content:encoded>
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		<title>How to Choose a Clickbank Product</title>
		<link>http://the-marketers.com/2010/07/how-to-choose-a-clickbank-product/</link>
		<comments>http://the-marketers.com/2010/07/how-to-choose-a-clickbank-product/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:01:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Multi-level Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[clickbank]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=147</guid>
		<description><![CDATA[I have been asked many times that how to choose a clickbank product? And I usually replied with few simple<a href="http://the-marketers.com/2010/07/how-to-choose-a-clickbank-product/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>I have been asked many times that how to choose a clickbank product? And I usually replied with few simple techniques, which I have experienced while affiliate marketing. </p>
<p>Today I&#8217;m going to share with you guys my clickbank experience. Here we go!<br />
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From my experience try to go for something that has a gravity of at least 7. Having said that, going for a product that has a gravity of 500 is also a bad choice, it means there&#8217;s lots of other people selling it and thus, more competition. The good range seems o be around 7-50ish.</p>
<p>Another good technique is for me, high gravity and then blast it on twitter to very targeted users with a program like TA&#8230; Search for TA on the social network threads if you don&#8217;t know what it is.. If you have 20,000 twitter followers, you could be the one of the luckiest person who actually can get benefit from CPA networks. </p>
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		<item>
		<title>What is Web Analytics</title>
		<link>http://the-marketers.com/2010/07/what-is-web-analytics/</link>
		<comments>http://the-marketers.com/2010/07/what-is-web-analytics/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 14:12:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[how-to]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=144</guid>
		<description><![CDATA[What is Web Analytics? Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding<a href="http://the-marketers.com/2010/07/what-is-web-analytics/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p><strong>What is Web Analytics?</strong></p>
<p>Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.<br />
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Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.</p>
<p>There are two categories of web analytics; off-site and on-site web analytics.</p>
<p><strong>Off-site web analytics</strong> refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website&#8217;s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.</p>
<p><strong>On-site web analytics</strong> measure a visitor&#8217;s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign&#8217;s audience response.</p>
<p>Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.</p>
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		<title>How to Design a Search Engine Friendly Website: 22 Basic Tips</title>
		<link>http://the-marketers.com/2010/07/how-to-design-a-search-engine-friendly-website/</link>
		<comments>http://the-marketers.com/2010/07/how-to-design-a-search-engine-friendly-website/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:07:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[search engine friendly]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=140</guid>
		<description><![CDATA[How to design a Search Engine Friendly Website Designing a Search Engine friendly website is never complicated, but needs enthusiasm<a href="http://the-marketers.com/2010/07/how-to-design-a-search-engine-friendly-website/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p><strong>How to design a Search Engine Friendly Website</strong></p>
<p>Designing a Search Engine friendly website is never complicated, but needs enthusiasm and consistency, whereas communication between the graphic designer, content writer, webmaster and SEO analyst should be constant. In this article you’ll certainly get some new ideas and tips to make an affective search engine friendly website.<br />
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When we talk about search engine friendly website then you must keep in mind that the website should be both visually appealing to visitors and contextually appealing to search engines. If you only design a website which is search engine friendly can cause huge loss, as search engine deny artificial trapping and tracking. So the content and the design both should be natural and human friendly, too.</p>
<p>According to Bruce Clay, &#8220;Strategic Website development is the development of an integrated technical and marketing design that allow the website owner to realize their objectives for the website”</p>
<p><strong>Basic Tips to Design a Search Engine Friendly Website</strong></p>
<p>Some basic tips that needs to be implemented while designing and developing a search engine friendly website</p>
<p>Site should be both visually appealing to visitors and contextually appealing to the search engines. In other words creating a website that is easily navigable, visually appealing and gives your visitors what they are looking for, will encourage visitors to stay longer and come back often.</p>
<p>Don’t use grimy colors. Color patterns should be professional.<br />
Use both left or right and top navigation. For contact details you can use footer as navigation.</p>
<p>Highlight the site objectives on your main page. What is site is about?</p>
<p>Do not put excessive stuff on your site main page. Use anchor links to navigate site external pages.</p>
<p>Never stuff your site pages with excessive keywords. Because search engine seriously taking this matter on their behalf and penalize your website for spamming.</p>
<p>Use at least 250 words as close to the top of your HTML code as possible. Within those 250 words of content, you need to make sure that you are using keywords in a manner that makes sense to a reader and will allow the search engines to see your site as a subject matter expert.</p>
<p>Use 60- 80 character in page title to navigate the search engine to index the page individually. Each page of the website should have its separate page title. This could help search engines to identify the pages individually.</p>
<p>Use 200 to 25 character in page description tag, this could help both visitors and search engines to see what your page is about?<br />
Don’t use excessive anchor text link on the index page, use the links which are directly meeting to the internal site pages. PR factor is involved.</p>
<p>Use bold and italic around the main keywords, this could rank up your main keywords in a good search engine positions.</p>
<p>Use a combination of both extensive and targeted keywords words of your website. It is better to prepare a short list of words earlier that your site is trying to promote and/ or words about your industry. Always use the keywords properly.</p>
<p>Optimize the website for the targeted keywords before submitting your website to the search engines. (I’ll explain later each search engine needs and requirements).</p>
<p>Use Alt tags to validate your images and enable them visually appealing to the search engines.</p>
<p>Use correct English and grammar in the contents. Search engine always appreciate a proper grammatically correct and English written website.</p>
<p><strong>Site Architecture</strong></p>
<p>If you have done the basic SEO work, then its time to look at your website architect. What common mistake we often do while developing a website architect. While the keyword and some other basic SEO work are being done, your designer should be working on site templates and site architecture. Let’s make it wise and an open talk.</p>
<p>Direct your designer to develop a site template by using proper CSS, IRFRAMES, TABLES and some external JavaScript of any other script, which enables search engine spiders to crawl your site without getting bogged down with the html code. This course of action enables search engine to go the page and quickly set up what your site is about. This will resolve whether or not your get ranked.</p>
<p>Let your developer to create content to ensure that the pages that are going to be submitted grasp at least 250 words of unique and valuable content. This needs a proper communication between the designer and content developer.</p>
<p>Content developer should be operational closely with the SEO analyst to make sure that the keywords are being used correctly all the way through the pages of the website.</p>
<p>SEO analyst must read the site content one by one and check them carefully. Some times we often do a little mistake of not using H1, H2, and H3 header tags, etc. He or she should ensure that the links on the pages are working properly and are linking to the destination pages. We normally used to call this HTML validation process.</p>
<p><strong>Site Optimization Tips</strong></p>
<p>This excerpt from an interview with Laura Lippay, SEO Program Manager for Yahoo, is very much worth noting. If there were 3-5 site optimization tips you were to recommend to web masters, what would they be?</p>
<p>Usability comes before SEO – better yet, they should work hand in hand&#8230;</p>
<p>SEO isn’t just about H1 tags and title tags &#8211; more importantly, you need traffic&#8230;</p>
<p>You can listen to what everyone else preaches about what works for SEO or you can find out for yourself.</p>
<p><strong>Conclusion</strong></p>
<p>Designing a search engine friendly web site is not difficult, but it is time consuming. As long as you are prepared to be methodical; do careful keyword research; create unique, interesting, well-written content; and work closely with all the members of your team, you will be rewarded with high engine rankings and recognition in your field of expertise.</p>
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		<slash:comments>16</slash:comments>
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		<title>Yahoo will start using Bing&#8217;s Algorithm in August or September</title>
		<link>http://the-marketers.com/2010/07/yahoo-using-bings-algorithm/</link>
		<comments>http://the-marketers.com/2010/07/yahoo-using-bings-algorithm/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 17:30:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=136</guid>
		<description><![CDATA[I just found out Yahoo will start using Bing&#8217;s search algorithm either next month (August) or September. I suspect they<a href="http://the-marketers.com/2010/07/yahoo-using-bings-algorithm/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>I just found out Yahoo will start using Bing&#8217;s search algorithm either next month (August) or September.<br />
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I suspect they will just show Bing&#8217;s listings. </p>
<p>If you&#8217;re ranking well in Bing right now then you&#8217;ll see a surge of new traffic.  If you don&#8217;t your Yahoo traffic will disappear and you&#8217;ll probably have a lot of SEO work to do.</p>
<p>I&#8217;ll keep you updated as I find out more information.</p>
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		<title>MLM Marketing &#8211; Multi-level Marketing</title>
		<link>http://the-marketers.com/2010/07/multi-level-marketing/</link>
		<comments>http://the-marketers.com/2010/07/multi-level-marketing/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:49:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multi-level Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[mlm]]></category>
		<category><![CDATA[multi-level marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=131</guid>
		<description><![CDATA[What is MLM Marketing Multi-level marketing (MLM), (also called network marketing, direct selling, and referral marketing) is a term that<a href="http://the-marketers.com/2010/07/multi-level-marketing/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://the-marketers.com/wp-content/uploads/2010/07/mlm-multi-level-marketing.gif" ><img src="http://the-marketers.com/wp-content/uploads/2010/07/mlm-multi-level-marketing-300x293.gif" alt="" title="mlm-multi-level-marketing" width="300" height="293" class="alignright size-medium wp-image-133" /></a><strong>What is MLM Marketing</strong></p>
<p>Multi-level marketing (MLM), (also called network marketing, direct selling, and referral marketing) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation.<br />
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The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.</p>
<p><strong>Multi-level Marketing Criticized</strong></p>
<p>MLM companies have been a frequent subject of controversy as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company&#8217;s products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members&#8217; enthusiasm and devotion. Not all MLM companies operate the same way, and MLM groups have persistently denied that their techniques are anything but legitimate business practices.</p>
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		<title>Facebook has acquired a travel recommendation start-up called NextStop</title>
		<link>http://the-marketers.com/2010/07/facebook-has-acquired-a-travel-recommendation-start-up-called-nextstop/</link>
		<comments>http://the-marketers.com/2010/07/facebook-has-acquired-a-travel-recommendation-start-up-called-nextstop/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:38:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[nextstop]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://the-marketers.com/?p=127</guid>
		<description><![CDATA[Facebook has acquired a travel recommendation start-up called NextStop&#8211;but as has been the pattern with the massive social network&#8217;s history<a href="http://the-marketers.com/2010/07/facebook-has-acquired-a-travel-recommendation-start-up-called-nextstop/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>Facebook has acquired a travel recommendation start-up called NextStop&#8211;but as has been the pattern with the massive social network&#8217;s history of small purchases, it will be shutting the NextStop product down. Terms of the deal were not disclosed.</p>
<p>&#8220;We&#8217;ll be joining Facebook and&#8230;Facebook has bought most of our assets,&#8221; a message on NextStop&#8217;s home page read, adding that NextStop will be shutting down on September 1 and that current members are being offered a number of tools for exporting their travel guides. &#8220;In the next few weeks we will be releasing the NextStop database of places and recommendations under a Creative Commons license in a format suitable for easy importing. Our aim is make it possible for other products&#8211;whether they already exist or are yet to be created&#8211;to harness the collective knowledge of the NextStop community, which includes information on nearly 100,000 recommendations for places around the world.&#8221;<br />
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It&#8217;s unclear whether any of the NextStop assets will be worked into Facebook. Representatives from Facebook weren&#8217;t immediately available for comment about the NextStop team&#8217;s transition into the company.</p>
<p>When Facebook buys companies, for the most part, it&#8217;s for the engineering talent: the company seems to prefer building products in-house or letting third parties contribute to the Facebook experience by accessing its application programming interface. Most recently, Facebook acquired a photo-sharing service called Divvyshot in April and shut it down six weeks later; a 2007 acquisition, Parakey, brought the former creators of the Firefox browser to Facebook&#8217;s employee ranks. </p>
<p>The acquisition of FriendFeed from last summer was a significantly bigger one, and the FriendFeed product remains intact. Its former CEO, Bret Taylor, is now Facebook&#8217;s chief technology officer.</p>
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