The Marketers®

Lot of people want to know “What can I do to get higher listings
in the search engines”. Here are 3 tips I use that have never let
me down:


1. Keyword Research – This is big. Too many times people try to
get their sites to rank for one word searches like “cars”. This is
too hard to do and I wouldn’t even recommend trying it. Plus did
you know 2 and 3 keyword search terms almost always convert better
for you? So look for 2 or 3 keyword search terms like “used cars”
or “used car dealerships”. You’ll find it’s much easier to rank
for these. Another trick is to look at the number of pages Google
returns. If it shows over 30,000 pages it’s probably a hard search
term to rank for so I’d keep looking.

2. Keyword Location — Put a paragraph containing your keywords
towards the top of your page (or at least at the beginning of your
content) . Also put the keyword phrase in your title and meta
description. Don’t over stuff your page with the keyword phrase.
Overuse can hurt you here.

3. Number of Words on the Page – Keep this around 350 words. You
can still rank well for pages that don’t have this many words, but
remember the search engines love content and 350 words seems
to be the magic number.

So there it is. 3 quick tips that you can use to get better search
listings. You can also use the free article spinning tool to
re-purpose your content for more than one search phrase. Don’t try
to have one page rank for more than one search term. It’s much
easier to just create a new page specifically tailored to the
search term you researched in tip 1.

What is Web Analytics?

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.


Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.